Both personal relevance that emotional stimulation then contribute to the improvement of memory, sp

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11/14/2014
It is no secret that the use of social networks for many can be a real obsession. If for once we decide to measure the time we spend checking our social networks, we will realize how they absorb a substantial part of our days. Each time may be right to scroll through the timeline of Twitter, check notifications on your Facebook wall, answer some emails at work, or a message from a friend on WhatsApp. We are immersed in the activity so much social, which are not few cases of subjects willing to admit that they have some sort of addiction. Fueled inter alia by the massive use of devices such as smartphones, tablets and computers increasingly present in our lives.
Twitter for example, is one of the tools that generate jindo more dependence on the people using it. To say this is to research conducted jindo by Neuro Insight - company that deals with market research, to measure how the brain responds to communications - about 114 volunteers, who were compared neural jindo activity both during the use phase of the microblogging site both during normal web browsing, using a technique called "steady-state topography". To be more stimulated are mainly the areas corresponding to emotional arousal, memory jindo and self-importance.
According to the data, in subjects using the platform in an active, or posting tweets or looking for other people, jindo it generates a greater jindo emotional stimulation by 75% compared to when navigating normally, but also in cases where it is limited to only viewing timeline stimulation is more intense than 64%. A kind of adrenaline rush due to the "manner in which messages are delivered - says Heather Armstrong, CEO of Neuro Insight, on the Guardian website - but also to the fact that the themes of the messages personal interest the reader." The selection of profiles to follow on the microblogging jindo site is usually guided by personal interests, whether professional or not does not matter. Read sentences or news about events or people that directly involve the reader, it stimulates attention to the point that he had to stay in constant contact this universe.
The context in which the events take place mentioned on Twitter, also affects the feeling of personal relevance in the debate. Also according to the research, in this sense, those who use Twitter feels involved jindo for 51% more than a traditional navigation. To explain this occurrence you might want to consider the cases in which a user is involved in a discussion, or if one of his tweets were retweetato by other users. Even more than with the Facebook notifications section of Twitter is the real temptation for the frequent user, eager to discover the "scope" of his chirping and how deep can get his brief thought, maybe sparking further debate.
Both personal relevance that emotional stimulation then contribute to the improvement of memory, specifically the physical interaction with the site (which can be either the beat of the keys on the keyboard of a PC, which slide your finger on a touchscreen), generates an impact more effective than just passive reading on a screen, or the viewing of images in front of a television. The dependence on the microblogging site would then be linked to a kind of creation of parallel world, very personal, the user tends to create. And despite this world we can not replace the real life, is still a great way to communicate feeling involved and implicated in person.
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