3. Presentation

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Congratulations! I finished the course counselors sleep, you may have purchased one of the most interesting subjects, that are considered important. itis Make babies sleep through the night and return peace to parents tired. The control resourceful, energetic start working, and digested itis with as many families. That there is nothing more rewarding seeing a successful process! Oops .. Just one small detail. You're not alone! Welcome, you are in a competitive market! There are so many advisors to sleep. What to do? Why did they choose you? How to recognize you? How I got over your competitors? For a moment feel that everything goes down the drain. Odd thought going through your head, "I wish I had learned" taming lions ", in that I had certainly not competing. So the good news is that all of them place such a competitive market, if only you knew to be conducted correctly. In front of you a brief guide will explain to you the marketing process itis you should itis go through to become a successful sleep consultant!
1. Bidol- "I have the most special", well .. not really. But you certainly have your uniqueness. To define what kind of consultant changed, First Meet competing your- how they are marketed, to whom they turn, how they turn or any relevant information that will help you set up your differences of them. Differentiation can be called that you choose, the logo, the target audience (Procedures itis for toddlers over the age of two years, for example - or her parents, not just mothers. That trackers itis in most families the parents decide to move forward the process and not just the mother) and even marketing platform you choose to market through them (there life outside up!).
2. Mitog- what stage switch? At the very beginning! Branding will help you to give a framework of business wraps will help others understand what your differentiation without having to explain it in words. In general, there is a tendency to "evaluate" business itis owners who invested in branding. Extensive preliminary work done. Israeli audience loved brands, brands produce for identity, loyalty. Branded as a business you can charge a premium because Slmotg have a higher perceived value (as opposed to a product). How branding? Branding process consists of several stages, preferably use a professional (marketing assistance / business) to build your brand. Only graphic design may perform work nicely but not necessarily tailored to your business. Branding processes: Afion- test audience, it is clear competitors, clear identification of the business, what business wants to broadcast. Niiming - Choosing a Name. Language - harmonize the graphic language, logo and slogan, background and verbal language. Logo- graphic icon simple in appearance but with large messages and deeper than appears at first glance. We will decide a large section of the same design language Brand: itis colorful, style, itis font types and so on. Language Grafit- after you select the style and color of the logo will create the entire design language. Photos, illustrations, colorful and actually strengthen the logo using the same colors chosen him. Consistency and uniformity itis - Save the logo and the values of graphic and verbal language over time and in any advertising platform, to create memorability. Client remember brands, so he then select them.
3. Presentation "see and be seen" - any platform / tool that displays your business. A. Visit To stocked up one card like this, and you are to share it with everyone .. anybody can serve as an ambassador. itis Certainly the card will be compatible with your brand language. A little tip: business card should generate interest and memorability. You can use the law to represent you and your business / can produce one side and the other side with surprising details and then / You should print on special paper and high-quality (lamination / varnish selective) in. Page Asky- image and image COVER PROFILE, you should use a professional who specializes in building itis business pages. Business Page built right will serve you later (the same goes for a website) c. Who am I? In other words, talk to your business! Will produce yourself Spitz, a short conversation itis in which you present yourself, your business, with emphasis on your differentiation and ... moving into action! (My phone / I live in .. / Look for me on Facebook or Google).
4. Marketing Marketing Marketing! So where marketers? The already scheduled to meet it alone. Where your competitors are marketed. But not only! Be creative, come out Lkofsa- should also think about other platforms that can make you good service. itis As for Facebook! So it's true, so many groups that can be relevant for you. It is well known that all the fresh mother (fathers ... not to be angry with us forbid) looking for the answers to her questions on Facebook. Look for the most active groups (TIP! Not only Amazon). Beware direct advertising too- some groups such advertising is not permitted (although there are days of open publication). Advertising also can produce "under the surface" For example, to get the question that drives action and may result itis in a lot of comments. An example of "how itis much you were willing to pay for your baby to sleep all night." Another example: "Personal Story" - Tell your personal itis story, an inspired story of your child managed to sleep through the night because of the sleep process (or process you've had with a customer). People connect with personal stories, and react! You can create your business stand referral or book to read an article you wrote on the subject site. "Expose yourself to the internet."
5. Sales. The final step in the process and perhaps the most crucial! Usually the sales are held phone conversations. You should acquire basic tools in sales to know to get through all successful sales call! Some tips to help you produce closing! A. "Listening" - First listen to the needs of the customer, a customer itis who wants to go through the process of sleep usually will contact consultant changed when this extremity, is usually tired just looking for someone to listen to her. Be there for her, shed a important details