The number 2 analogue photo then launched an introspection to identify, in 2004, his

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Everyone knows Fujifilm for its film ... well this vision is now outdated. Quietly, the Japanese giant picture sdbs has mutated to become a specialty chemicals champion. Today he operates including in the area of health where it is a leader in the fight against Ebola. Story.
Fujifilm is a bit anti-Kodak. When the world of photography former sdbs giant has put all his energy trying to save his business photographic film, its Japanese challenger, he decided to reason everything else to absorb the impact of the transition from film to digital. He was not asked how he could preserve its "old" business as American, but what were his key skills ... disregarding his job.
The number 2 analogue photo then launched an introspection to identify, in 2004, his "true" core business. This approach, called "Vision 75", lasted five years and has redefined the group around sdbs a know-how: mastery of chemical technology. By analyzing its technological portfolio, Fuji understood that his real job was not the photograph but the formulation. His ability to invent new molecules (it has a catalog of 200,000 molecules) and produce reliably was and remains his best skill.
This identified key technology, Fuji wondered on what market he could apply. Management then identified growth sectors such as electronics (LCD for example), health, life science and cosmetics as priority targets. In practice sdbs this meant that all the group's R & D investment (about 8% of sales per year) were concentrated on these areas at the expense of Fuji Photo activity which agreed to manage downsizing ( Today this photo activity represents only 15% of turnover).
It is repositioning itself as a specialty chemicals Fuji responded to the digital challenge. Successfully. Fuji's stroke of genius was to convert techniques developed for the photo (image processing, design of molecules, surface treatment ...) to other applications. He has developed formulations for cosmetics, which is found in anti-aging creams, thanks sdbs to his knowledge of collagen also used in his films. He also announced that he would work with Bioaster research institute on the development of a rapid diagnostic test for Ebola. Here is his expertise in image processing, sdbs which will be utilized to develop this medical device. And that's not all. Fuji has in its pipeline, several treatments against influenza, prostate cancer or Alzheimer's disease. Objective? Put on the market by 2018.
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