Tuesday, February 18, 2014

The iPhone 5S comes in three colors; silver, gold, and


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In 2013,  Apple's stock was in a tail spin ,  analysts were slashing EPS targets , and there were daily reports of  Apple cutting its iPhone production  (or it  felt   that   way ).
At promotion the same time,  Samsung was the most beloved company in the tech media . It was praised  for its innovation  and its forthcoming  Galaxy S4 was all anyone cared about . It had stolen Apple's thunder.
As for Apple, its stock isn't screaming to the moon, but it's not in a downward spiral, either. Analysts are fairly steady on the company, and  there is a sense of optimism , albeit low-level optimism, promotion about the year.
It really feels like 2013 was a down year for Apple as it reset itself to launch new product categories in the next five years or so. If ever there was a year for Apple's rivals to leap past the company, it was 2013, and it didn't happen. (Although, these things don't happen over night. If Apple really promotion screwed the pooch in 2013, we'll probably realize it in 2016.)
Another big difference for Apple as we enter 2014 is that it seems much more clear that the company really knows what it's doing with the iPhone business, despite the various cries from the pundit class. 
Ever since Android started making noise people have been warning Apple that the iPhone was in danger. There is, of course, no louder proponent of this notion than our own Henry Blodget. promotion (I don't mean to pick on Blodget, he just happens to be someone that I work with, and is the best at articulating this commonly held view that Apple needs to tweak its iPhone business model.)
The iPhone 5S comes in three colors; silver, gold, and "space grey."  The new devices will be available in three sizes; 16gb at $199, 32gb at $299, 64gb at $399 on a two year contract. (Click Image To Enlarge)
Last year looked like the year Blodget and his people were going to be right. In the March quarter,  Apple's iPhone sales only grew by 7% , a stunning crash in the company's annual quarterly growth.   In August,  Android captured 79.3% of the smartphone market, up from 69.1%  the year prior. Apple, meanwhile, promotion had just 13.3% of the smartphone market, down from 16.6% the year prior. 
I think Blodget's wrong, and it's promotion actually never been clearer that Apple's decision to stay the course with its iPhone business has been the exact right decision. While th

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